TVC News Senior Reporter Ibrahim Ayyuba Isah Bags Dual PR Induction in UK, Africa
A Senior Reporter with TVC News, Ibrahim Ayyuba Isah, has recorded a major professional milestone following his induction into two leading public relations bodies in the United Kingdom and Africa.
Isah, who is also the Chief Executive Officer of Ayrah Media Concept Ltd, was admitted as a Full Member (MCIPR) of the Chartered Institute of Public Relations (CIPR) and an Associate Member (am.apra) of the African Public Relations Association (APRA).
The development comes in addition to his long-standing membership of the Nigerian Institute of Public Relations (NIPR), further strengthening his professional standing across national and international platforms.
The MCIPR designation is regarded as one of the most respected professional grades in the United Kingdom and Europe, awarded to practitioners who demonstrate expertise in strategic communication and adherence to global ethical standards. His APRA induction also positions him within a network of communication professionals shaping narratives across the African continent.
Speaking on the achievement, Isah said the increasingly global nature of media and communication consultancy informed his decision to seek broader professional affiliations.
“As we continue to manage high-stakes, multi-donor projects through Ayrah Media Concept Ltd, including our communication consultancy for the IsDB-funded Kano State Agropastoral Development Project (KSADP), it is essential that our professional standards are globally recognized,” he said.
According to him, membership of CIPR and APRA ensures that his consultancy aligns with international best practices comparable to those in major global cities.
Isah holds a Master’s degree in Public Relations and is currently a PhD candidate at Nasarawa State University.
He has spent over a decade in broadcast journalism at TVC News, covering key national issues.
Observers say the dual accreditation underscores the growing capacity of Nigerian media and public relations professionals to compete effectively on the global stage while maintaining strong local roots.
